Mobile apps and digital signage are two technologies that may not have much in common at first glance. Digital signage uses large screens to communicate information to a wide audience, while mobile apps are used on personal mobile devices. However, the integration of these two technologies can create a powerful synergy.
Why is this integration important?
Increased interactivity: The use of mobile apps enables users to actively participate in digital signage content. This can be done through QR codes, NFC tags or Bluetooth interfaces. For example, customers in a store can use an app to display additional product information when they point their smartphone camera at a QR code.
Personalization: Mobile apps allow companies to provide personalized content. A user who has downloaded an app can receive individual offers, recommendations and notifications on the digital signage screen.
Data acquisition: The integration of mobile apps enables the collection of valuable usage data. Companies can analyse user behaviour in order to optimize their campaigns and content.
Application examples
Retail: Mobile apps can be used in stores to inform customers about offers and discounts. When a customer opens the app and approaches the digital signage screen, they can see personalized offers and product suggestions.
Hospitality industry: Hotels can use mobile apps to provide guests with access to information about amenities, restaurants and local attractions. Guests can view this information on the digital signage screen by using their app.
Events and trade fairs: Mobile apps can be used at events to display the event program to participants. If they are near a digital signage screen, they can use their smartphone to call up detailed information on the current program items.
Educational institutions: Schools and universities can use mobile apps to make it easier for students to access timetables, news and event information. When students are near a digital signage screen, they can use the app to display specific information about their courses.
Conclusion
The integration of mobile apps into digital signage networks opens up new horizons for the industry. It offers the opportunity to make content more interactive and personalized, collect user data and deepen engagement with target audiences. In a world where mobile devices are ubiquitous, this integration can help make digital signage even more effective and engaging. It's clear that mobile apps and digital signage have formed a powerful partnership that will continue to change the way we experience information in the physical world.
