Digital Signage Trends for 2024

Digital signage has long since ceased to be just static adverts or digital menu boards. Even in 2024, development will continue at a rapid pace and lead to an ever greater fusion of object and viewer. Here are the digital signage trends for 2024.
Published on December 20, 2023
Digital Signage Trends für das Jahr 2024. Futuristisches AI generiertes Bild.

1. Interactive Displays

The trend towards interactive displays will continue in 2024. According to a study by Grand View Research the interactive display market (interactive tables, interactive kiosk, interactive monitor, interactive video call, interactive whiteboard) will almost double by 2032. 

The reasons for this are obvious: people love to touch, swipe and interact - it's human nature. In addition, customised content based on user interaction leads to a personalised experience and therefore higher engagement. Companies can then use these interactions to derive important insights into customer behaviour and content quality. 

2. Artificial Intelligence

According to a report by Markets and Markets the artificial intelligence (AI) market will grow at an annual rate of 36.8% from 2023 to 2030. And rightly so, because AI has far more potential in connection with digital signage than just text and image generation. 
For example, content can be personalised based on viewer demographics, location and time, as well as purchase history and online activity (data protection laws aside). Virtual assistants can also be used in conjunction with the interactive displays mentioned above. AI also holds enormous potential in terms of data analysis and optimisation by measuring the viewer's reactions to certain content and thus optimising it. 
Personalised content generation using demographic analysis of customers.

3. Sustainability and Environmental Friendliness

In the wake of energy crises and emissions tax regulations, demand for sustainable appliances with lower energy consumption is increasing. According to an Estimate the global market for sustainable technologies is expected to triple by 2025 compared to 2020, with low-energy appliances made from recyclable materials on the rise.

Pro Tipp: Pay attention to energy efficiency when purchasing your devices. Displays can and should be switched off during the night via schedules in content management systems. 

4. Integration of Augmented Reality (AR)

AR is revolutionising the way digital signage communicates with the audience. By overlaying digital information onto the real world, AR digital signage creates immersive experiences. From virtual fitting rooms in retail stores to informative overlays in museums, AR integration is on the rise thanks to major tech companies investing in AR technology, including Facebook and Apple. According to a Report from GlobalData the global AR market will grow at an impressive compound annual growth rate (CAGR) of 36% over the next ten years.

5. Integration of Mobile Devices

The integration of mobile devices increases the versatility of digital signage. By integrating QR codes and mobile apps, viewers can interact with signage content using their smartphones, opening up new opportunities for engagement. 

Companies can use QR codes in a variety of ways to increase customer loyalty, simplify transactions and streamline internal processes. Here are some examples: Contactless payments, product information, promotions and discounts, customer surveys and feedback, digital menus, event registration or social media engagement. 

6. Immersive Video Walls

Video walls are getting bigger, better and more realistic. Coupled with falling LED panel prices, we expect to see even more impressive video wall installations in retail shops, corporate offices, entertainment centres or entire building facades in 2024. These displays create captivating environments that mesmerise the viewer. 

Sphere Las Vegas - Entertainment super sphere with LED exterior façade and immersive LED interior façade. (Credit: Sphere Entertainment)

Conclusion

Digital signage will continue to evolve rapidly in 2024, offering companies innovative ways to connect with their audience. By embracing these trends, you can stay competitive and deliver memorable experiences to your customers. Whether you're in retail, hospitality, healthcare or any other industry, keeping an eye on these trends will help you maximise the impact of your digital signage strategy in the coming year.

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